Infographics bring together visuals, text, and data to create a novel way of receiving and interpreting the data.
Sometimes they’re repurposed from a presentation, or they can form the basis of a new presentation. They can be used as a standalone instead of a presentation.
Infographics make great introductions for complex subjects, and work well to engage and overcome short attention spans.
Some infographics go viral because they address an idea spectacularly – and they’re easy to share.
ABOVE: Part of an infographic contrasting the atmospheric concentration of CO2 on Venus and Mars.
The two planets have a concentration of 95% CO2 in common, which is sometimes used as an argument against climate science, the reasoning being “If Venus and Mars both have the same CO2, why isn’t Mars as hot as Venus?”
The atmospheres are wildly different in volume, however, and a simple overview of the differences in density, distance, and surface area make it readily apparent why Mars is not hot. Visualizing these comparisons makes it easier to grasp the fullness of the data – much easier than sorting through the unadorned data.
Practically any subject can be explained or at least summarized well with an infographic. How about your subject?