Helping busy pros make better presos, fast. Smart tips, sharp templates, and insights from a seasoned presentation fixer.
“We need a Lookbook that the project managers can edit.”
The Sales Team had a book of samples that they sent to clients and prospects, but it frequently needed updates that they could not implement because the document was made…
Convention: The way you think about something confines its possibilities
It’s redundant to say that our world is run by convention, but it is necessary to shine a light on just how sticky convention is. I’ll start with a relevant…
That Time I Made Two Content Management Systems for Zero Dollars
In the mid-2000s I had an extended contract with a client whose sales team used screenshots to make lookbooks they could share with customers to demonstrate the company’s capabilities. Tasked…
All email is equal, and this is a problem.
Way back in the early days of the internet, any email that was sent originated from a person and was addressed to another person. Whatever you got in your inbox…
Let’s take our colossally popular app and make it unusable
Satire: No team members were harmed in the making of this post Listen up, team, our flagship software is a cash cow, netting us billions per year. It’s indispensable in…
The planets don’t look like that
Almost any picture you see of the Solar System is wrong, especially if you can actually see all the planets on the same page. Even though we know that the…
Finished Is Always Better Than Perfect
Stop futzing with it. It will never be perfect. Get it done.