Presentation • Digital • Print
The Sales Team had a book of samples that they sent to clients and prospects, but it frequently needed updates that they could not implement because the document was made in InDesign, which they did not have installed and were not trained to use. How could we make a book that they could edit and…
It’s redundant to say that our world is run by convention, but it is necessary to shine a light on just how sticky convention is. I’ll start with a relevant example. When people are tasked with making a presentation, there’s a whole set of conventions that pop up. The templates themselves confine them from the…
In the mid-2000s I had an extended contract with a client whose sales team used screenshots to make lookbooks they could share with customers to demonstrate the company’s capabilities. Tasked with finding a way to organize and catalog these images for convenient retrieval, I set about researching available methods. At the time, I wasn’t familiar…
Way back in the early days of the internet, any email that was sent originated from a person and was addressed to another person. Whatever you got in your inbox was a message from someone else that you could treat as valid. That’s when there were only a few people connected to four computers on…
Satire: No team members were harmed in the making of this post Listen up, team, our flagship software is a cash cow, netting us billions per year. It’s indispensable in numerous industries, millions use it every day for core operations of their business. We dominate the market sector, and there’s no sign of its momentum…
Almost any picture you see of the Solar System is wrong, especially if you can actually see all the planets on the same page. Even though we know that the planets are much farther away than we usually see them depicted, we have a persistent habit of not having any idea just how far away…
Stop futzing with it. It will never be perfect. Get it done.